Rogue is a creative studio
designing for brands
around the world

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Rogue is a creative studio designing for clients around the world.

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Building Brands
Beyond the Logo

Rogue is a Dubai-based brand studio, creating award-winning art and design concepts for clients across the world.

We work with
Exceptional Partners

Custard Logo
HOSPITALITY
Custard specialises in providing expert guidance to owners, operators and developers for their hospitality projects.
Bishop Logo
INTERIOR DESIGN
International award-winning interior design based in Dubai and Miami. Iconic projects include the SLS Dubai Hotel & Residences, Torno Subito by Massimo Bottura, The Wavehouse at Atlantis the Palm to name a few.
Tonique
EVENT EXPERIENCES
Tonique curates exceptional event experiences and offers expert consultancy for exclusive luxury events including Chanel, Land Rover, Pernod Ricard, Richard Mille and more.
Tonique
PRINT & PRODUCTION
Toil & Tinker delivers high-quality production in co-ordination with Rogue to ensure the highest standards of print are delivered.
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo
House of Negroni Logo

Our Services

Brands

Concept Development

Strategy & Positioning

Naming & Etymology

Identity Development

Asset Creation

Brand Guidelines

Defining your overall brand concept and build the brand  narrative and USP’s.

Establishing who your brand speaks to, where it wants to be and what we need to do to get there.

Creating the unique name and relevance for the brand as well as ensuring the brand territory is available.

Developing the unique brand mark or identity system that clearly defines and establishes your brand in the market.

The visualisation and artworking for core brand assets ensuring production readiness.

The brand guidelines are your toolkit to ensure clear and consistent communication across all channels.

Products

Packaging Design

Product Design

POS Design

SKU Strategy

Launch Campaigns

Merchandise Development

Enhance your customer experiences with elevated production techniques or customized packaging concepts.

Create bespoke and completely unique brand relevant products for retail or gift experiences.

Enhance your brand presence with custom Point-of-Sale units and bespoke stand designs.

Define your approach to market and plan your product ranges, launches and plan how we can make the biggest impact.

Make an impact with brand relevant merchandise. T-shirts, caps, posters, bags, and pin badges are a great start.

Build awareness for your brand and spread the message to the relevant audiences.

Spaces

Space Making

Art & Prints

Installation Design

Custom Illustrations

Bring your brand to life through experiential art, design and creative installations.

Make your brand unique with customized art and prints designed specifically for your brand.

Captivate your consumers with engaging installations from sculptures to digital experiences.

Our studio develops all its illustrations in house and can adapt to any style that fits your brand.

Events

Layout Planning

Venue Modelling

Stand / Stage / Bar Design

Event Branding

Map out your event experience with overviews, space planning and guest journey management.

Visualise your branded event space with 3D renders covering every angle of the guest experience.

Develop custom stands, stages and bars which showcase your brand unique to you.

Make your event memorable with an exceptional brand experience - from venue branding to menu design, gift concepts and more.

Images

Photography

Videography

Animation

Moodboard Concepts

Image is everything. Define the way your brand is conveyed in the market with stunning photography.

Build engaging content with videos, cinemagraphs, social driven video content.

Bring your story to life through bespoke animations, engaging typography and creative motion graphics.

Visualise your aesthetic and experience with mood boards that capture the spirit of the brand direction.

Our Approach

1

Brand Creation

Create a Brand From Scratch

Everything you need to create a brand from an initial idea. We can help plan, design and deliver your perfect package.

2

Brand Evolution

Adapt an Existing Brand

Your brand already exists, but you might need to refine existing brand assets or adapt an approach to meet evolving market needs.

3

Brand Revolution

Change Your Brand's Approach

The need exists for your brand to undertake a drastic revitalisation in every aspect of its visualisation.

4

Brand Expression

Maintain Your brand Presence

The brand is perfectly established, however needs support in marketing and activating it in your markets.

Process

1. Understanding

We evaluate your brand and intention through a brand discovery session.

2. Strategy

After understanding your brand need, we develop a customised strategic solution for your brand approach.

3. Etymology

We utilise the strategic direction to develop a unique naming convention for the brand.

4. Brand Concept

We utilise the naming concept and the brand strategy to develop the overall concept and identity of the brand.

5. Asset Development

Once the concept is approved, we develop the unique assets that can be utilised by the brand.

6. Production

We can work with you and your preferred production partner to help develop the final artwork assets in the right specification.

Handover

We prepare and handover all the working files for you to have on hand alongside a working brand guidelines document.

Our Team

Robert Durrant
Creative Partner
Luke Rumbelow
Operations Director
Steff Ellis
Account Manager
Suz Sirunyan
Senior Digital Designer
Miruna Cocan
Social Media Manager